OUR NEW COLLECTION JUST DROPPED

A symphony of colors and texture 

MEET HARMONIC STRATA

Aptly named Harmonic Strata, the collection was developed by our founder, Avery Thatcher, when she was exploring color harmonies. She created two motifs — Storyline and Unwound — based on coalescences she saw in the natural world: mica, pyrite and stones glistening in a stream; the apex of morning and night skies; flowers in various states of bloom and decay; and the interplay of shadow and light on snow. She likens the aesthetic cohesion to musical notes that come together to make a sonically stunning song.

STORYLINE

Storyline features a pattern of overlapping stripes composed of semi-transparent layers of ink. The ethereal design blends shades offered in four colorways: Dawn, a bold juxtaposition of blue and gold; Gilded, a vibrant combination of gold and black; Moonglow, glowing, iridescent whites; and Gloaming, sunset-inspired hues.

UNWOUND

Unwound comprises semi-transparent layers of ink to create a refined plaid pattern through an interplay of color and texture. Layered stripes interweave to form a design that feels both dynamic and balanced. The pattern is available in four colorways: Gilded a bold gold and black; Full Bloom, a warm rainbow gradient; Snowdrift, a mélange of cool, soft whites; and Nightshade, an amalgam of deep greens and blues.

HARMONIC STRATA ON SPOTIFY

ICFF 2025

Come view the Harmonic Strata collection in person at ICFF in NYC at Booth #1025!

Join us on May 18-20 at the Javits Center in NYC to see our space at ICFF! Discover the latest in original and sustainable design from over 450 established and emerging brands, including new wallcoverings and tile from Thatcher.

Enjoy a complimentary Trade Fair Pass as a qualified trade professional with our code EXIV821340.

Show Details:

• Dates: May 18-20
• Location: Javits Center NYC, 429 11th Ave, New York, NY 10001
• Booth #: 1025

Register to attend at icff.com

FOR THE LOVE OF CHEESE 

Meet Swiss Cheese, our latest fromage-inspired tile 

This might sound cheesy, but we think this new tile is really “grate.” 

There is nothing subtle about these fromage-inspired tiles. Aptly named after the cheese characterized by its holey texture, Swiss Cheese is a playful nod to surrealism. Featuring a fantastical pattern that emulates a slice of Swiss cheese, the motif is a mixture of fact and fiction. 

THE BIG CHEESE:

An interview with our founder 

Our founder, Avery Thatcher, has two favorite cheeses. Hint: Swiss isn’t one of them. (While the mild aroma pairs nicely with several foods, the shape is more inspiring than its taste.) Instead, she prefers super soft, tangy cheeses of French origin. Specifically, she favors the rich, robust composition of Fleur d'Aunis and Délice de Bourgogne. 

We chatted with Avery about the new collection and the inspiration behind it: 

Q: Why cheese? 

A: I love to eat. 

My favorite show as a kid was “Wok with Yan.” By cooking with a sense of humor, he married food and comedy.  

What was the inspiration? Why Swiss, in particular? 

Swiss Cheese started as a comical idea, but I realized it could have many fun, punny applications in the interiors of hotels or restaurants. I like the idea of high and low as an upscale, “wink wink” surface for foodies. 

What’s unique about it? 

After 12 years in the design industry, I can occasionally take more risks and express my farcical side. Those who know me know my work is usually more serious than I take myself.

Now that we've celebrated and said goodbye to 2024, Thatcher is moving full speed into the new year. That means we are realigning with our values: sustainable practices, elevated designs, and embracing the fun and unexpected ideas our team has always thrived in.

In 2025 we want more joy, absurdity, and experiments - you know, the weird stuff that makes you laugh and say "why not?!". Thatcher has always been a place for finding a way outside the box, and the people behind the scenes - designing your wallpaper, answering your emails and shipping out samples - are no different. So let's cheers to not taking ourselves too seriously!

WE'VE MOVED!

est. 2012

Moving day, 2024

We grew up in that weird, 70's office building with the bright yellow door, and have made some great memories over the last decade there. But moving into a new studio space in the new year is like a blank canvas, fresh with possibilities. Lots of creative businesses surrounding us to be inspired by, historic wood beams and floors, and a classic Portland setting. We can't wait for future open studio parties!

ARCHIVAL PATTERN COLLECTION

In the theme of out with the old, in with the new: we would like to introduce our Archival Collection. While we will continue to stock our most popular designs and colorways as ready to ship, we are clearing some mental space (and storage room) by archiving a few of our earliest designs.

They aren't gone forever though. The Archival Collection will now be offered as a made-to-order product category with the promise of a fast lead time and less waste in the production process. View the full Archival Collection on our site here.

The time to save is now! Use code NAUGHTYORNIC at checkout to get 30% off your entire order through Monday 12/2. Fill your home with beautiful, timeless and expertly crafted surfaces.

As always, there is in stock and ready to ship wallpaper on the website. You won't have to wait for the new year to get a fresh new look for your space!

Need help with a roll estimate or other questions before you order? Email us at sales@thatcherstudio.com and we will make sure to get you the info you need!

*We are not offering price adjustments for previous sales. This sale cannot be combined with any other discounts or offers, including trade discounts. This sale does not apply to any custom, commercial, or special order wallpaper or tile. Lead times may apply.

BACK TO SQUARE ONE

Introducing L7, a new wallcovering collection of three patterns in twelve autumn-hued colorways.

For this collection of wallcoverings, Thatcher enlisted an age-old architectural trope: the square. The three-pattern collection, L7, employs the aforementioned shape in pleasantly unexpected arrangements, showcasing how change can make what’s familiar new again.  

CROSSWISE

Crosswise, seemingly oblivious to its imperfections, unfolds across the wallpaper as if hand-drawn — presumably conceding to “being a square” and, at the same time, being totally cool with that. Endearingly whimsical, Crosswise evokes iconic nostalgia: gridded school notebooks, vibrant Sol LeWitt paintings or a tic-tac-toe grid.

STAG PARTY

Stag Party exudes a particularly “squarish” vibe with an interplay of imperfect, seemingly hand-drawn squares arranged in a chessboard-like composition. Stag Party is purposely designed to infuse architectural spaces with dynamic atmospheres, skillfully balancing light and dark geometric shapes. 

WINDOWS

Windows showcases Thatcher’s profound admiration for geometry and form through the poetic use of rectilinear shapes. The composition deliberately plays with abstraction, flipping stacking squares to blend nonrepresentational forms with vibrant, autumn-toned hues. 

A BIT OF CONTEXT

In his book Square Circle Triangle, the renowned 20th-century Italian artist and designer Bruno Munari discusses the significance of the three aforementioned shapes. According to Munari, the square represents “the finest expression of a spatial idea complete in itself.” Its structural possibilities have influenced generations of architects and artists, offering a cohesive structure for artistic creations. Similarly, this concept was the starting point for this collection.

Bruno Munari surrounded by several of his works, 1967.

PLUS AN L7 PLAYLIST

Check out our playlist inspired by the L7 collection over on Spotify.

WELCOME TO THE FAMILY

Baptiste joins other favorites, Le Freak and Natural Gifts, in our linen fabric collection. 

Our fabrics are designed with sustainability and style in mind. Crafted from heavyweight 100% flax linen, Baptiste fabric is suitable for upholstery, drapery, pillows and more.

MATCH SET

The Baptiste fabric collection can be paired with coordinate wallpaper to drench your space in rich color and texture. Combining a variety of references including the distinctly texturized Venetian Plaster of vernacular Post-Modern interiors and rad 80s decorative painting, Baptiste fabric constructs dream-like interior atmospheres.

Shop the full collection on our website.

LISTEN ON SPOTIFY

Check our curated Baptiste playlist over on Spotify:

Meet Thatcher’s fresh, new wallcovering: Late Spring

Designed by Thatcher Studio designer Lindsay Jordan Kretchun, our latest wallcovering says it with flowers. 

Called Late Spring, the pattern celebrates when flowers are in the most expressive and most delicate phase of their life cycle: that brief time of year at the end of spring, just before summer. 

Like Byzantine art, the pattern, reminiscent of pressed flowers, trades realism in favor of ornamental expression: the flower silhouette as an icon of the end of spring. 

A Real Heartbreaker

Introducing Coquette, our new tile collection.

Bring an air of romance to any space — your kitchen, bathroom, living room, or office — with our new cement tile collection, developed as an abstraction of the quintessential Rococo motif: the shell. Offered in three decorative formats, each variation is available in five colorways, which pair and combine in a repeating composition expressed in vibrant color.

Make It Your Own

With three unique tiles (Fringe, Frame and Field) the Coquette collection offers endless customization options. Use all three in combination, or repeat just one, to set the stage on your own installation.

A Few Words From Our Founder

“Coquette is based on the work of great set designers of the Italian Rococo, known for their ephemeral works of architecture,” says Avery Thatcher. “The scalloped motif emulates the illusion of the theatrical experience: where art sets the stage for beauty in the built environment.”

“Much like the scenographic theater stages of the Italian Rococo,” says Thatcher, “this collection was predicated in the process of deep abstraction to create a more pared-down, simplified collection of evocative contemporary flooring, cladding, and partitions.”

Product Details: 

Pigmented cement tile

Suitable for floor or wall applications

Rated for residential or commercial installations

Handcrafted in Mexico

Sold by the box, 12 tiles per box

NEW ARRIVAL

Introducing Baptiste, our newest wallcovering we would describe as Venetian plaster meets campy 80s decorative wall painting. (Think of Post-Modern homes with the DIY sponge paint, but better, and paired with very expressive texture.)

JUST ADD TEXTURE

We made the perfect wallcovering for all those upcoming winter parties and occasions you’ve planned to invite people to yours. 

Because when the weather gets cold, you want to invite your loved ones inside to the more intimate spaces of your home: the kitchen, dining room, living room, office den, and maybe even the bedroom. 

MAXIMALISM

Adorn your space in rich color with Baptiste, our newest wallcovering. Combining a variety of references including the distinctly texturized Venetian Plaster of vernacular Post-Modern interiors and rad 80s decorative painting, Baptiste was conceived as a set of patterned configurations to construct dream-like interior atmospheres.

“Baptise is an expression of balanced forms, highly textured patterns, a subtle color palette, and a restrained playful elegance,” says founder and creator Avery Thatcher.

Organic geometry and abstract volumes give shape to a painterly composition with a complex motif. The wallcovering is crafted using textured molds, which emulate the character of handmade Venetian plasterwork in a unique two-tone texture.

COMING SOON

Don’t go far, our new tile collection: Coquette is launching soon. 

SINK INTO FALL

Explore cozy textures and warm hues from Thatcher.

Our wallpapers boast a rich palette of colors and designs suited to the season. With deep burgundies, moody charcoals, rich forest greens, and our signature metallic gold accents, our wallpapers bring the autumnal charm into your living spaces.

Leeway tile in Warm Mélange transforms your bathroom floor into a kaleidoscope of rusty reds, soft lavenders and brilliant ambers.

Bring in the elegance of the autumn woods and old growth pine with Goldendale in Gold on White.

Waiting for a deal? With Black Friday just around the corner, we're preparing for our biggest sale of the year! Stay tuned for unbeatable deals and discounts on wallpaper, tile and fabric, making it easier than ever to refresh your home this fall.

WE'D LIKE TO MAKE AN INTRODUCTION

Meet Leeway, our newest tile. 

Bring color to your kitchen, bathroom, office, or any room with our new vibrant tile. Available in two color groups — Warm Mélange and Cool Mélange — each eight-inch square tile generates prismatic variations, adding a colorful foreground to enliven every space.

PRODUCT DETAILS

Pigmented cement tile

Suitable for floor or wall applications

Rated for residential or commercial installations

Handcrafted in Mexico

Sold by the box, 12 tiles per box

A study in poured colored cement, Leeway reflects Avery Thatcher’s fascination with transforming organic shapes into spontaneous motifs by idiosyncratic applications of hue. Unlike the traditional method of encaustic tile making, where cement is poured into a metal mold to create a uniform pattern, Leeway is made by free-form improvisation of pouring a set number of colors directly onto the cement tile base. Aptly dubbed “Leeway,” the patterned tiles are indicative of their namesake, described as

"THE AMOUNT OF FREEDOM TO MOVE OR ACT THAT IS AVAILABLE."

Expanding upon Thatcher’s ability to reimagine traditional making methods, Leeway is predicated on an intuitive and experimental approach to color and pattern making. Two color groups — Warm Mélange and Cool Mélange — generate prismatic variations in each eight-inch square tile. Through its randomized placement of colors to form a motif, Leeway provokes a close inquiry into color and pattern. 

WHAT'S THE STORY

Words with our founder, Avery Thatcher:

Tell us about Leeway. 

“It has been a dream come true to ideate, develop, and design Leeway with a team of artisans in Mexico.”

What was the process like?

“We began with illustrations of what I hoped the finished tiles would look like to achieve a consensus on the desired outcome and overall concept.”

How did that work?

“I was pleasantly surprised when I saw the finished tiles were more beautiful than my drawings! When considering the spatial limitations, I can appreciate all the variations of organic shapes I didn’t know were possible. The creativity of the craftspersons truly brings this design to life.” 

What did you have in mind when you designed Leeway?

“Leeway is designed for risk-takers, those who aren’t afraid to break the grid, so to speak. Since each tile is a work of art in its own right, it requires the end user to have faith in spontaneity.”

What makes Leeway different from the other tiles made by Thatcher? 

“The beauty of this collection lies in its ability to create completely unique compositions in every application. No tile will look like another, so it is a prerequisite to trust the process of improvised design.”