20 Transformative Tips to Make Your Home Feel More Elegant - Redfin

La strada, elegant wallpaper in metallic gold on white by Thatcher Studio in a modern dining room


We were asked by our friends over at Redfin on our best, most practical tips for creating an elegant home. Click through to find out our answer! (Hint: it's wallpaper!)

Bringing in a sense of elegance into your home can be a difficult task. From curating the perfect design to adding personalized touches, there are plenty of details to take into consideration to achieve the high-end look you’ve always dreamed of. While it may seem out of reach, there are many simple ways to bring in sophistication that will transform your space. To help you get started, Redfin reached out to design experts from across the country, from Bridgeport, CT to Anaheim, CA, including us, to give you our best tips for creating an elegant home. From simple suggestions like adding a candle to home improvement projects like installing a bar, check out 20 Transformative Tips to Make Your Home Feel More Elegant.

One thing we always recommend is to order a sample of any wallpaper you're considering. Avery Thatcher, founder of Thatcher, says, “Something that looked amazing online might look cheap or plastic-like in real life. A high-quality wallpaper will have an appealing and luxurious texture and feel.” 

The addition of elegant wallpaper to just one wall can have a huge impact in a room, giving your space that luxury feel without breaking the bank. We have a wide selection of hand printed metallic golds, shimmering silvers or dramatic gunmetal on soft matte, clay coated paper - perfect for any project that needs that extra touch of sophistication. 

April 19, 2023

Meet Our New Wallpapers: Agolise and Brute

Elevate your space and your mood with two new wallcovering designs.
Offering more colors and elegant patterns than ever before — including multi-faceted foreground and background colorways — Agolise and Brute are the wall-flattering foundations of a well-designed (and well-defined) space.


How can a pattern represent the shape of water? Both metaphorically and literally? After observing water in various natural and man-made settings — in a glass, on the ocean’s horizon, flowing down a water slide, and so on — Thatcher’s founder, Avery, created a series of illustrations depicting water in motion. Defining the movement of the substance with deconstructed shapes, the pattern is loosely outlined by its whimsical shapes and forms. Like a cubist painting, this wallpaper pattern emulates how one sees water by abandoning the tradition of perspective drawing and displaying many views of the subject at once—that is, the many shapes water takes. 



Aptly dubbed, Brute is a wallpaper inspired by the spirited lines of calligraphy and delicate brush strokes of watercolor illustrations. In this treatment of motif-making, representation acts as a self-referential art, concerned with the nature of representation itself or trompe l’oeil (French for “deceive the eye”). Intended to beguile the viewer with perceptual and psychological patterns, the compositions complicate definitions of truth and fiction as we know them — at least in two-dimensional representation. Brute takes on many qualities seen as distinct traits of trompe l’oeil specialists over the centuries: the emphatically flat picture plane; the invasion of the “real” world into the pictorial one; and the mimicry of materials. 


March 07, 2023

Thatcher 2022 Year in Review

This year has brought us so much change, joy, and most importantly; gratitude. We would like to reflect on 2022 by starting with a huge thank you to each and every one of our clients, design partners, and Thatcher family. We are proud to say that our clients are some of the most creative and inspiring people in the design industry, and we are honored to be able to work with them on beautiful projects every day. 
Some highlights for us:
This year was monumental for us as we officially became a Climate Neutral Certified company. We want our actions to reflect our values and this has been one of our goals from the very beginning, reducing waste and impact on our natural environment without compromising quality and beauty.
We introduced a favorite, and completely one of a kind wallpaper - Mother - to our collection. This wallcovering has been a daydream of founder and designer Avery for years, and we couldn't be happier to see if come to life! Oh, and don't forget the addition of Form Pillows - they bring the party to any space.
And as you might have noticed, we look a little different as we head into 2023. Last spring we partnered with the amazing folks over at OMFGCO, and reimagined our brand as we moved into the second decade in business. The results speak for themselves (we love it!).
OMFGCO helped create a brand identity that reflects the personality and spirit we infuse into every product, focusing on design that will stand the test of time while bringing the unexpected into our daily lives.
"The result is a design system that lives at the crossroads of fine art and imperfection, celebrating the unexpected beauty of opposites and expressing a bold richness of both elegance and chaos—the point between."
Read more about the full process here.
Big things are on their way in the new year. New wallpaper, tile and as always, surprises to come.
Stick around and enjoy the ride with us.
The Thatcher Team
January 05, 2023


A step by step guide to creating a completely unique look for your space.


Start by picking your favorite Thatcher wallpaper or tile design. 


Email sales@thatcherstudio.com for our full palette of custom color options. For tiles, we have a set palette of colors to select from. For wallpaper, we can print in any existing Thatcher colorway, or Pantone color match to suit your needs.


After selecting colors, we will send you a digital mockup of your design. When you find the color combination that's perfect for your project, we produce a physical sample and ship it straight to your door.


Interested in a completely unique pattern? We offer custom design and printing services in order to bring your vision to life. We can:
• Design a pattern for you or your client, based on your concept and vision, and produce your bespoke wallpaper or tile.
• Take a design that you have created, turn it into a repeating pattern suited to wallcovering or tile, and produce your custom product.
• Take an existing pattern that you have created and turn it into wallpaper or tile.
• Alter any of our existing designs to suit your space - scale, color, etc.
January 01, 2023

We Have A New Name: Juju Papers And Avery Thatcher Tile Are Now Thatcher



 Hello, we’re Thatcher.

We’ve been up to a lot since our last update. With a new brand name, we’ve joined Juju Papers and Avery Thatcher Tile into one cohesive whole. Our design studio will continue to produce beautiful surfaces, coverings, and homewares with the same attention to detail and dedication to craftsmanship.

Here at Thatcher, sustainability continues to be fundamental to good design. That’s why we’re now a climate-neutral company. We partnered with Climate Neutral to offset 100% of our carbon emissions—from pre-production to fabrication to shipping until it gets to you. We believe responsible material sourcing and ethical manufacturing form a key chapter in any product’s story. Our efforts are focused on where we can make the biggest impact for our business and the planet.

Check out our new website and read more about what we’re doing for the Earth.



This month we launched a wallcovering made from kaleidoscopic film. Originally designed for fishing lures, Mother is made from iridescent layers of foil that resemble mother of pearl—a material with a holographic finish capable of conjuring a spectrum of color. The resulting effect is a Chiaroscuro-like interplay of light and shadow that changes throughout the day.



Meet our founder, Avery Thatcher.

Juju Papers began when Avery started making hand-printed wallpapers out of a small Portland, Oregon studio in 2010. She quickly expanded into making tiles, with a focus on sustainability. Today, she designs beautiful coverings, surfaces, and homewares at Thatcher that celebrate the built environment and pioneer sustainable practices, focusing on progress each step of the way.


May 04, 2022

Golden Hour

Shimmering golds and warm nights, Juju Papers signature metallic brings that summer magic inside.
Looking to bring understated charm into your space? Juju Papers classic gold is a beautiful way to add dimension and delight anywhere in your home. Choose a Juju design in gold and watch the shimmering pattern come to life as the light changes throughout the day.
La Strada in Gold on Cream is the perfect compliment to the amazing table and lighting in this dining room designed by Melanie Morris Interiors.
Grassroots Design added texture and movement to this inviting entryway with Parquet in Gold on Cream.
Photo by JVL Photography
Carmit Oron Interior Design created this beautiful, modern powder room using The Pearl in Gold on Cream.
And of course we can't forget about Gold on Charcoal, seen here in this stunning powder room installation of Parquet by Lexie Saine Design.
Do you have a space you want to add that 'Golden Hour' magic all year round? Please email us at sales@jujupapers.com to order a sample to see it in person today.
July 20, 2021

Juju Papers Announces New Luxe Removable Wallpaper

Introducing the newest option to transform your space from Juju Papers:

Removable wallpaper featuring new, washy colorways of our popular design, Le Freak.


The new Juju removable wallcoverings have a self-adhesive backing and an elegant matte fabric texture. The poly-woven material is printed in the USA with water based latex ink, and is VOC, PVC, and phthalate free.

Juju Papers is debuting this new removable wallpaper in their iconic Le Freak design, a calligraphic maze of monumental scale reminiscent of Robert Motherwell or Jean Arp, in three new washy, subtle colorways: Taupe on White, Charcoal on White, and Smoke on White.

The new, subtle colorways of Le Freak will also be available in a variety of Type II commercial grade options for hospitality, office, and healthcare applications.

Contact us at sales@jujupapers.com with any questions or to order a sample of Le Freak removable wallpaper today.
May 13, 2021

SOFT AND CLEAN: Lighter Looks from Juju Papers



Mixed Signals in White Sage makes a statement in this delicate, matte hue.
Known for adventurous prints and dramatic metallic, Juju Papers also offers a softer side to those looking for that unforgettable look in a subtle color palette. Mixed Signals in White Sage is the perfect balance between positive and negative space, in this new, low contrast colorway. The creamy blend of blues and greens is just the right pairing for anyone searching for a little serenity, and a little adventure, in their everyday.
Looking for other options in fresh, light colorways? We offer a variety of designs in our Champagne, an effervescent tint with a touch of our signature metallic:
Or one of our newest offerings, Taupe, a geometric landscape in this classic neutral with our Goldendale design:
And our classic Le Freak in Champagne on Cream:
See for yourself and order a sample today! Send us an email with any questions at sales@jujupapers.com. We can't wait to get help you get started on your next project.
March 22, 2021

Juju Papers Presents: Waving Cement Tile

Juju Papers is proud to introduce Waving: Hand poured cement square tiles with undulating lines that create an optical illusion.
Made one at a time in Mexico, Waving’s stripes suggest perceptible motion, depending on the way they are laid out. When placed in directional stripe formation, the tiles billows like rippling curtains or fabric, or rising and falling surf. Arranged in alternating directions in checkerboard fashion, the pattern offers a three dimensional basket weave dancing on the tile surface.
The pigmented concrete 8" square tiles are offered in three colorways:

White on Café


Blush Terra Cotta


Blue White


Contact us at sales@jujupapers.com with any questions, we would love to help you with any project, big or small.
December 07, 2020

Black Friday Sale

Our biggest sale of the year, 30% off all wallpaper and tile orders*

Starting Friday, 11/27 - Monday, 11/30, shop our entire collection of handprinted wallpaper and cement tiles. Use the offer code HOLIDISCO at checkout to receive your discount.
If you've had a project in mind, this is the time to order your Juju Papers and bring something special into your home.
Please note that not all of our wallpapers are currently in stock, as our inventory changes daily. Email us at sales@jujupapers.com for an up to date lead time for the wallpaper or tile you are interested in.
*We will not be offering any price adjustments to previously purchased wallpapers. This sale can not be combined with any other discounts or offers, including trade discounts. This sale does not apply to any custom, special order, or commercial grade wallpaper or tiles.  
Our staff is on hand to answer any questions. In stock orders placed during the holiday weekend will be shipped the following week.
Happy Holidays from all of us at Juju HQ!


November 26, 2020

Juju Papers Presents: Goldendale

Juju Papers presents: Goldendale, the newest offering of geometric, organic and luxurious wallpaper, made from local forest wood rubbings rendered in opulent metallics.
Goldendale is inspired by place - in this case, a unique part of Washington state's Columbia River Basin where the forest meets the grasslands. It is a flat, windy landscape until it meets the scrubby forest. The design evokes that meeting of natural worlds, represented by the juxtaposition of order (geometry) and asymmetry (wood texture). Printed with wood rubbings from fallen Ponderosa pine and western white oak, found along the banks of the river.
Rendered in glossy metallics and flat taupe, Goldendale is offered in four colorways:
Gold on Charcoal
Gold on White
Gunmetal on White
Taupe on White

Contact us at sales@jujupapers.com with any questions or to order a sample of Goldendale today.
November 09, 2020

Mixed Signals, Now Offered in Favorite Gold on Charcoal

We are bringing our classic colorway to a whole new level of bold, modern glamour with Mixed Signals in gold and charcoal. 
Looking to make a statement? Mixed Signals blazons Escheresque silhouettes of shimmering gold, counterbalanced by a soft matte charcoal finish. This positive and negative design is all about balance, each shape playfully flowing together to create a look that will elevate your space. 
Order a sample today and send us an email with any questions at sales@jujupapers.com. We can't wait to help you get started on your next project.
October 04, 2020