NEWS
Meet Our Newest Wallcovering, Flood
DID SOMEONE SAY SPRING?
Spring has sprung!
Celebrate the new season with our newest wallcovering, Flood.
Spring calls for a fresh look. Make a statement with a new look for your walls.
Elevate your everyday spaces with colorful wallcoverings available in three vibrant shades — to fit in your home, your office, and your life.
Flood is a painterly, translucent plane that transforms the view of a wall into a delightful diffusion of vibrant colors. Alternating hand-poured lines emerge vertically from a crisp surface, creating an eye-catching effect as colors shift under different lights throughout the day.
Loosely inspired by abstract expressionist painter Morris Louis, Flood is a study of the significance of color and form. Available in three colorways — Prism, Deep Ocean, and Sands — Flood emulates Louis’s three major series of paintings between 1958 and 1962 — the Veils, Unfurleds, and Stripes — an astoundingly coherent sequence of innovations in abstraction.
“It is said that Leonardo da Vinci recommended artists stare at stains on the wall to formulate ideas for making art,” says the company’s founder, Avery Thatcher. “I think Louis set out to make ‘stains’ himself and present them as his own art. With this in mind, I made this wallcovering, so it had precisely the look of having been found or made organically.”
Louis’ technique of soaking the canvas with paint, rather than painting onto its surface, allows the paint and the canvas to become one. Inspired by this important stylistic development, Avery Thatcher removed the emphasis on the artist’s hand and gesture to create pieces of deliberate fluid painting on wallpaper. With this technique, the focus is shifted solely to color and form.
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The new product features the same innovative, intricate technologies the Portland, Oregon-based practice has developed to further the company’s dedication to environmentally conscious design principles and carbon-neutral products. Flood is the newest addition in the Climate Neutral Certified portfolio and offers the “best minimum” — minimal use of resources, minimalistic aesthetic, maximal versatility, and the least amount of impact on the natural environment possible. This new wallcovering is just a small part of the design studio’s commitment to accelerating positive change and responsible business conduct, while continuing to push the boundaries of high-quality wallcoverings through design and innovation.
[Read more about our dedication to climate neutrality here]
Thatcher is Climate Neutral Certified
20 Transformative Tips to Make Your Home Feel More Elegant - Redfin
We were asked by our friends over at Redfin on our best, most practical tips for creating an elegant home. Click through to find out our answer! (Hint: it's wallpaper!)
Bringing in a sense of elegance into your home can be a difficult task. From curating the perfect design to adding personalized touches, there are plenty of details to take into consideration to achieve the high-end look you’ve always dreamed of. While it may seem out of reach, there are many simple ways to bring in sophistication that will transform your space. To help you get started, Redfin reached out to design experts from across the country, from Bridgeport, CT to Anaheim, CA, including us, to give you our best tips for creating an elegant home. From simple suggestions like adding a candle to home improvement projects like installing a bar, check out 20 Transformative Tips to Make Your Home Feel More Elegant.
One thing we always recommend is to order a sample of any wallpaper you're considering. Avery Thatcher, founder of Thatcher, says, “Something that looked amazing online might look cheap or plastic-like in real life. A high-quality wallpaper will have an appealing and luxurious texture and feel.”
The addition of elegant wallpaper to just one wall can have a huge impact in a room, giving your space that luxury feel without breaking the bank. We have a wide selection of hand printed metallic golds, shimmering silvers or dramatic gunmetal on soft matte, clay coated paper - perfect for any project that needs that extra touch of sophistication.
Meet Our New Wallpapers: Agolise and Brute
AGOLISE
BRUTE
SHOP AGOLISE AND BRUTE
Thatcher 2022 Year in Review
"The result is a design system that lives at the crossroads of fine art and imperfection, celebrating the unexpected beauty of opposites and expressing a bold richness of both elegance and chaos—the point between."
Read more about the full process here.
ONE-OF-A-KIND CUSTOM WALLPAPER AND TILE
PICK YOUR PATTERN
PICK YOUR COLORS
VIEW YOUR PROJECT
CUSTOM PATTERNS
We Have A New Name: Juju Papers And Avery Thatcher Tile Are Now Thatcher
Hello, we’re Thatcher.
We’ve been up to a lot since our last update. With a new brand name, we’ve joined Juju Papers and Avery Thatcher Tile into one cohesive whole. Our design studio will continue to produce beautiful surfaces, coverings, and homewares with the same attention to detail and dedication to craftsmanship.
Here at Thatcher, sustainability continues to be fundamental to good design. That’s why we’re now a climate-neutral company. We partnered with Climate Neutral to offset 100% of our carbon emissions—from pre-production to fabrication to shipping until it gets to you. We believe responsible material sourcing and ethical manufacturing form a key chapter in any product’s story. Our efforts are focused on where we can make the biggest impact for our business and the planet.
Check out our new website and read more about what we’re doing for the Earth.
This month we launched a wallcovering made from kaleidoscopic film. Originally designed for fishing lures, Mother is made from iridescent layers of foil that resemble mother of pearl—a material with a holographic finish capable of conjuring a spectrum of color. The resulting effect is a Chiaroscuro-like interplay of light and shadow that changes throughout the day.
Meet our founder, Avery Thatcher.
Juju Papers began when Avery started making hand-printed wallpapers out of a small Portland, Oregon studio in 2010. She quickly expanded into making tiles, with a focus on sustainability. Today, she designs beautiful coverings, surfaces, and homewares at Thatcher that celebrate the built environment and pioneer sustainable practices, focusing on progress each step of the way.
Golden Hour
Looking to bring understated charm into your space? Juju Papers classic gold is a beautiful way to add dimension and delight anywhere in your home. Choose a Juju design in gold and watch the shimmering pattern come to life as the light changes throughout the day.
Juju Papers Announces New Luxe Removable Wallpaper
Removable wallpaper featuring new, washy colorways of our popular design, Le Freak.
Juju Papers is debuting this new removable wallpaper in their iconic Le Freak design, a calligraphic maze of monumental scale reminiscent of Robert Motherwell or Jean Arp, in three new washy, subtle colorways: Taupe on White, Charcoal on White, and Smoke on White.
The new, subtle colorways of Le Freak will also be available in a variety of Type II commercial grade options for hospitality, office, and healthcare applications.
Contact us at sales@jujupapers.com with any questions or to order a sample of Le Freak removable wallpaper today.
SOFT AND CLEAN: Lighter Looks from Juju Papers
SOFT AND CLEAN
Mixed Signals in White Sage makes a statement in this delicate, matte hue.
Juju Papers Presents: Waving Cement Tile
White on Café
Black Friday Sale
Our biggest sale of the year, 30% off all wallpaper and tile orders*